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Special K makes cravings look good | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Jennifer Horn

Special K is hoping to show real, everyday women that their cravings are nothing to feel bad about. Since ditching the red dress almost one year ago — and moving toward creative that encourages women to set their sights on what they can change (rather than worrying about what they can’t) — the brand has been bringing women of all shapes and sizes into its creative.

http://strategyonline.ca/2016/07/18/special-k-makes-cravings-look-good/
 

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